Digital Marketing Portfolio | Brand Strategy & Copy

Brand marketer, copywriter, and DTC founder with a Master’s in Digital Marketing. I built Keyco Studio from scratch, writing every word of its brand voice, product copy, and campaign content that took it to 1,400+ sales and a perfect 5.0-star rating.

Key Wins:
•Launched Keyco Studio from scratch: Handcrafted brand voice, product copy, campaigns—drove 1,400+ Etsy sales & perfect 5.0-star rating.
•Led Mental Health UW capstone campaign: Full integrated donor strategy—segmentation, emails, social, landing pages, eval framework.
•Strategized Owasis Drinks portfolio: BCG Matrix, SWOT, GTM for Natural Energy launch—optimized growth for beverage brands.