A comprehensive social media marketing strategy and crisis management plan for Revving, a PC racing game targeting female gamers aged 20-49. Includes platform selection and justification, brand tone of voice, content calendar, influencer guidelines, KPI analysis, ROI calculation, and crisis response strategy. Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2025.

Strategic business analysis for CustoMayD Designs, a sustainable custom footwear brand. Covers market opportunities and threats, core values, customer experience strategy, price sensitivity analysis, and market development recommendations. Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2024.

Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2024. A comprehensive integrated marketing campaign for Octava Maravilla Company, an artisan chocolate brand based in Costa Rica. Includes creative brief, packaging analysis, brand positioning statement, brand story, and YouTube video script.