The Amethyst Ring Campaign: From Product to Purpose
A full campaign case study — Etsy listing copy, a purpose-driven launch post, and a restock campaign for Keyco Studio's best-selling raw amethyst ring collection.
My Articles
Social Media Copywriting: Keyco Studio Instagram Portfolio
Real Instagram captions written for Keyco Studio — showing range across cosmic brand content, seasonal campaigns, product launches, and lifestyle copywriting.
What I Bring: Skills, Background & What Drives My Work
Brand marketer, copywriter, and DTC founder with a master's in digital marketing. Here's what I actually do, what I've built, and what I'm looking for next.
Keyco Studio: Building a Crystal-Infused Lifestyle Brand from Scratch
Brand strategy, voice development, product copywriting, and social media content for a DTC crystal-infused lifestyle brand — built from scratch to 1,400+ sales and a perfect 5.0-star rating.