The Amethyst Ring Campaign: From Product to Purpose
A full-funnel campaign case study featuring Etsy listing copy, launch messaging, and a purpose-driven restock strategy for Keyco Studio’s best-selling raw amethyst ring collection.
Keyco Studio
A curated look at how I built and marketed Keyco Studio through product copy, campaign strategy, and social content.
Social Media Copywriting: Keyco Studio Instagram Portfolio
Instagram captions and campaign copy created for Keyco Studio, showing range across launches, promotions, seasonal content, and lifestyle-focused brand storytelling.
Keyco Studio: Building a Crystal-Infused Lifestyle Brand from Scratch
Built Keyco Studio from scratch, developing the brand voice, product copy, social content, and e-commerce strategy that helped grow the shop to 1,400+ sales and a perfect 5.0-star rating.
