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Creatively driven. Strategically minded.

Hi, I'm Dana

Brand marketer, copywriter, and DTC founder with a Master's in Digital Marketing. I built Keyco Studio from  scratch, writing every word of it: brand voice, product copy, campaigns, and content that grew the brand to 1,400+ sales and a perfect 5.0-star rating. I specialize in values-driven brands in wellness, lifestyle, and e-commerce.

About Me

Campaigns & Storytelling

Graduate Work

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I specialize in brand identity, content strategy, copywriting,  & DTC marketing for brands where authenticity matters.

If your brand has something real to say, I can help you say it in a way that converts.

Recent Articles

Graduate Coursework •

Revving PC Game — Social Media Marketing Strategy & Crisis Management Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2025. A comprehensive social medi

A comprehensive social media marketing strategy and crisis management plan for Revving, a PC racing game targeting female gamers aged 20-49. Includes platform selection and justification, brand tone of voice, content calendar, influencer guidelines, KPI analysis, ROI calculation, and crisis response strategy. Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2025.
Graduate Coursework •

Owasis Drinks Company — Brand Portfolio Analysis & Go-To-Market Strategy Strategic brand portfolio analysis and go-to-market strategy developed for Owasis Drinks Company, a beverage company with

Strategic brand portfolio analysis and go-to-market strategy for Owasis Drinks Company. Includes BCG Matrix analysis, SWOT analysis, growth strategy, and a comprehensive GTM strategy for the Natural Energy brand. Developed as part of graduate coursework in Digital Marketing, Western Governors University, 2025.