What I Bring: Skills, Background & What Drives My Work

I'm Dana — brand marketer, copywriter, and DTC founder based in Philadelphia. I have a master's in digital marketing from WGU, HubSpot certifications, and three years of experience building Keyco Studio from the ground up.

I specialize in brand voice, product copywriting, social media content, and creative strategy — with a particular strength in values-driven brands in wellness, lifestyle, and ecommerce.

WHAT I DO

Brand Strategy & Voice — I build brand identities that are clear, consistent, and actually sound like a human. I developed Keyco's full brand voice from scratch: tone guidelines, vocabulary, what to avoid, and the positioning that sets it apart in a crowded space.

Copywriting — Product listings, Instagram captions, email copy, launch announcements, campaign messaging. My copy is clean, specific, and calibrated to the audience. No filler, no fluff.

Social Media Content — I create content that builds community without begging for engagement. Every post has a clear point of view, earns its place in the feed, and serves the brand first.

Creative Strategy — I approach every project as a strategist first and a writer second. Good copy starts with knowing who you're talking to, what you want them to feel, and what you want them to do.

CREDENTIALS

Master's in Digital Marketing — Western Governors University | HubSpot certified (Marketing, Content Marketing) | HIPAA compliance training | Self-studied Figma; completed Google UX Design course | DTC founder: Keyco Studio (2022–present), 1,400+ sales, 5.0-star rating

WHAT MAKES ME DIFFERENT

I built a real brand with real results from zero. Not as part of a team with a budget, not as an internship project — as a one-person operation, making decisions across every touchpoint. That's a different kind of experience, and it shows in the work.

Currently seeking remote roles in brand marketing, creative strategy, social media, or copywriting. Also available for freelance via Upwork and Fiverr.